Projects
From early-stage Discovery to Products in Production, a selection of featured Projects in different areas of User Experience Design
Digital Ethnography for Facebook’s COVID-19 Information Center (Spain)
How we designed a complex, multinational remote setup with live translation, ensuring seamless execution that allowed Facebook to optimize its Coronavirus Information Center in Spain.
View project
User Testing and In-Depth Interviews (IDIs) for Nescafé Dolce Gusto
How I led a complex remote UX research setup in English from Chile to evaluate users in France (6+ hour time difference), analyzing coffee consumption habits and the usability of Nescafé Dolce Gust…
View project
UX Leadership at Transbank: Design and Integration of QR Code Payments
A breakdown of my role as Lead UX directing various Product Design teams in the strategy, research, and integration of QR code payments w…
View project
Information Architecture Redesign for SCL International Airport
Optimizing Nuevo Pudahuel’s Website: How a restructured content framework resolved technical debt and streamlined navigation for millions…
View project
Service Design for SAG: Passenger Experience
How ethnographic research and user journey mapping identified information gaps and enabled the redesign of touchpoints across different s…
View project
Information Architecture for Gasco’s Gasconnect App
How Interaction Design and order automation in the Gasconnect app optimized last-mile logistics, reducing response times and improving Ga…
View project
UX Consulting: Digital Governance Model and Experience Strategy
A breakdown of my work as a UX Consultant defining the diagnosis, experience strategy, and digital governance model for the channel ecosy…
View project
Strategic Design Consulting Built for Real-World Complexity
With 15+ years leading digital product initiatives in regulated industries and complex organizations, I understand that every design decision is a business decision.
I’ve navigated the same pressures you face: the need for rapid ROI, the weight of technical debt, and the challenge of aligning diverse stakeholder interests.
My approach bypasses theoretical “best practices” that often fail in the real world. Instead, I focus on identifying high-leverage executable moves that drive immediate impact for your business, using the resources and infrastructure you have today.